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|Commercial Negotiation and Strategy of External Communication|
The two-barreled five day course of Commercial negotiation and Strategy of external communication is being offered to Icelandic and International companies in Jamaica.
In the first part the students learn to obtain an appointment; prepare, conduct, assess a face-to-face sales interview as a win-win situation. Also learn to draw up a written offer in response to the customer's demand and expectations. They will be trained to receive and act upon the customer's objections through a list of arguments that will be built up during the course.
In the second part the students will learn ways of external communication necessary. How to get all employees involved, as the reputation of the company is made by external communication and can be broken by it. They will look at the 5 facets of organizational identity, to see if the company delivers. And they will be trained on where reputation matters and how to keep it consistent.
Thomas Majd, is positioned in Groupe ESC Troyes Champagne School of Management in France. He is in charge of academic matters, concerning both French and international students at the school and French students spending time in universities abroad. He is also the Head of the Marketing Department, and as such he supervises all courses related to marketing. In addition he has some experience in the field of tourism too.
Agustina Thorgilsson, an expert in industrial psychology, began her career in 1979 as a consultant for internal affairs, communication and human resources development (HRD) with AB Volvo in Sweden. In 1988 she became the director for the Institute of Management Training, a division set up by the Ministry of Finance servicing all of Iceland’s public sector. She later founded a management training company that advised both public and private sectors on strategy, management and HRD issues, before completing a Masters degree in clinical psychology which led to the founding of Life-Navigation in 2005.